Veteran Richmond ad agency is following the call of the city’s hottest neighborhood. Now, that is good marketing for Scott’s Addition! Found in Richmond BizSense, check out the before and after (rendering), below. NDP, formerly known as Neathawk, Dubuque & Packett, is moving from 1 E. Cary St., where it has been headquartered since the turn of the century, to a warehouse building in Scott’s Addition at 2912 W. Leigh St.
The agency has signed a 10-year lease for a 15,900-square-foot space currently occupied by auto parts supplier Auto Plus. The company will move out in the next several weeks to make room for ndp, which plans to move in by June or July.
Danny Fell, president and CEO of ndp, said the building’s open interior and location in the fast-transitioning, historically industrial neighborhood made it appealing over other properties considered in Scott’s Addition, downtown and across the river in Manchester.
“Finding something that had essentially an open box that we could configure the way we wanted was ideal,” Fell said. “In the end, it really fit well with what we wanted to do, and Scott’s Addition is a great neighborhood relatively close to where we are and a lot of our associates live.
“Being a part of that whole neighborhood development hopefully will raise our profile that we’re committed to being here in the city and growing the business and being a part of a vibrant, creative community,” he said.
The firm is working with Mimi Sadler of locally based Sadler & Whitehead on historic preservation work for the one-story brick building, which was built in 1946. He plans to manage construction himself and is working with contractor Phil Noonan of local firm The Noonan Company.
Other firms involved in the renovations include Concreate, a Midlothian-based concrete restorer that is refurbishing the floors of the Main Street Station train shed.
Ndp’s new headquarters is beside Buskey Cider and around the corner from the Fat Dragon restaurant on the Boulevard. It is also near other design firms and production studios that have made the Scott’s Addition-Boulevard corridor home, including Studio Center, 903 Creative and Park Group, which recently moved its studio from Shockoe Bottom to the nearby Cort Furniture retail building.
Fell said the agency will benefit from being part of the Scott’s Addition community and in proximity to more activities and potential collaborators.
“Whether we do something next door with the cidery guys or collaborate with one of the other marketing groups in that area, I think it will be fun to get to know new folks and find some things that we might be able to do jointly.”