The eastern border of Richmond’s hottest neighborhood is about to get a frosty new tenant. Local ice cream chain Gelati Celesti plans to open a 2,100-square-foot store at 1400 N. Boulevard on Feb. 9.
It’ll be the fourth location for owners Steve and Kim Rosser, their biggest shop yet and the brand’s second within city limits.
The new store joins the original Gelati Celesti shop at 8906 W. Broad St. in the Gold’s Gym Plaza shopping center, an outpost in the Stony Point Shopping Center on the Southside, and in the Corner at Short Pump.
“To give some perspective, our Short Pump store is 1,275 square feet,” said Steve Rosser. “This is one of our biggest investments yet.”
The new shop is a ground-floor tenant of the redeveloped 17,000-square-foot building that formerly housed a local printing company. The building’s second floor is being converted into apartments. UrbanCore Development and Duke Dodson of Dodson Property Management are behind the rehab. “We’re confident we will have ample parking for our customers at this location,” Rosser said. “Scott’s Addition is a hot neighborhood. We like the association with the other businesses coming into the neighborhood, and we’ll be central to The Fan, Northside, and the Malvern area.” The Rossers plan to open their Boulevard location by early August, and plan to start hiring “scoopers” to work in the store in the early summer. The store will create between 15 and 18 new jobs.
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